A DECADE OF DISRUPTION
THIS YEAR WE CELEBRATED WITH UNAPOLOGETIC.10.
IT WAS A MINI FESTIVAL OF GAMES, FOOD, COMMUNITY AND OF COURSE MUSIC. WE TOLD THE STORY OF UNAPOLOGETIC. THROUGH LIVE PERFORMANCES AND MEMPHIS REALLY SHOWED UP.
THE STATE OF TENNESSEE PULLED UP WITH A PROCLAMATION ACKNOWLEDGING UNAPOLOGETIC.’S IMPACT ON THE CULTURE, ART AND MUSIC IN MEMPHIS AND BEYOND.
TO EVERYONE WHO SHOWED UP, TO THOSE WHO HAVE RIDING WITH US AND TO THOSE WHO ARE JUST GETTING HERE…THANK YOU. LET’S SEE WHAT THE NEXT TEN YEARS BRING.
THE MEMPHIS WORLD COLLECTION
BY UNAPOLOGETIC. X MEMPHIS GRIZZLIES
UNAPOLOGETIC PERFORMS AT THE FEDEXFORUM





Grizzlies X UNAPOLOGETIC
Garments Collaboration: The Gold Collection
WELCOME TO OUTERSPACE
An UNAPOLOGETIC studio.




SHE'CHINAH
“GIMME LUV”
PRODUCED BY IMAKEMADBEATS and SHE’CHINAH
SHOT BY THE HARD HIGHLIGHTS
CAMERON BETHANY
“LOVE IS A BILL”
PRODUCED BY SEAN KANTROWITZ & CAMERON BETHANY
DIRECTED BY RYAN HOOVER
SZA X Crocs X Mia Saine
scored by IMAKEMADBEATS
PreauXX
“EASTEND”
PRODUCED C MAJOR, SHE'CHINAH, EILLO, KID MAESTRO, AARON JAMES, IMAKEMADBEATS
DIRECTED BY 35MILES, CAT PATTON, GABRIELLE DUFFIE
SHOT & EDITED BY 35MILES
The Devil Will Run
Best Hometowner Narrative Short, Indie Memphis Film Festival, 2021 / Audience Award, Indie Memphis Film Festival , 2021 / Best Black Lens Narrative, Sidewalk Film Festival, 2022 / Audience Choice Award for Best Narrative Short, 2022 / Fantastic Foxes Youth Jury Award: Best Short Live-Action Film, Children’s Film Festival Seattle, 2022 / Best Regional Short Film, Made in Arkansas Film Festival, 2022 / Audience Favorite, Made in Arkansas Film Festival, 2022
AARON JAMES
“I DON’T THINK ABOUT YOU ANYMORE”
PRODUCED BY AARON JAMES
DIRECTED SHOT EDITED BY JORDAN DUDEK

MAD SONGS VOL. I FROM IMAKEMADBEATS IS AVAILABLE NOW
THE ORANGE MOUND TOWER
UNAPOLOGETIC. x Tone team up to redevelop former United Equipment Building and surrounding acres in The Orange Mound Tower.
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
EDDIE MURPHY
TALKS MONONEON
ON JIMMY KIMMEL
IMAKEMADBEATS ON USATODAY.COM
Meet three Black artists who responded to the unprecedented circumstances of 2020 and found a way to flourish.
UNAPOLOGETIC. & GILLETTE
Cameron Bethany’s ‘Brand New’ from his debut EP YOUMAKEMENERVOUS
was placed in a Gillette commercial for their new Pro Glide series.
SHE’CHINAH “TONE”
OUT NOW
New music from songstress She’Chinah. Produced by Ford of The Highlanders.
GOOGLE & UNAPOLOGETIC.
IMAKEMADBEATS is invited to be a Google Speaker.
Alongside Google Memphis Digital Coach Dana James-Mwangi to be a guest speaker in the upcoming workshop “Coach Your Team To Success” alongside the brilliant Grae Williams.
JUICE! ONE, TWO
New music from Kid Maestro.
“I encourage everyone to let go this year. Let go of the idea that your perspective and artistic expressiveness isn't valued somewhere and that someone out there doesn't need you to be you. With that being said, enjoy this beat tape. There will be lots more.”



UNDRGRNDAF RADIO IS LIVE
BE ON IT.
This is a radio playlist, hosted in the UNAPOLOGETIC. World App, specifically for unmixed, unmastered and unfinished songs. If you’re a musician, I know you have hard drives of songs that maybe no one else will ever hear… and there’s never been a platform created specifically for people to hear songs that never made it out of the “idea stage.” Until now. UNDRGRNDAF Radio is dedicated to this idea.
DUSTY LEIGH - COUNTRY MONEY F. BUBBA SPARXXX & PAUL WALL
PROD. BY JAY E & UNAPOLOGETIC. SOUND (KID MAESTRO & C MAJOR)
Kid Maestro & C MaJor met with diamond selling producer Jay E (Nelly) in the studio and produced this song for rapper Dusty Leigh featuring rap pioneers Bubba Sparxxx and Paul Wall.
GARMENTS: THE KEEP BLOOMING COLLECTION
INSPIRED BY SARAI.
VIDEO DIRECTED BY 35 MILES
We know companies don't normally market clothing this way, but we're artists, and this is really what went into the creation of these Garments. It's sincere, it's vulnerable, it's UNAPOLOGETIC.
PREAUXX & AWFM - 10k
PRODUCED BY KID MAESTRO
DIRECTED BY 35 MILES
PreauXX & AWFM are back with 10k, a mesmerizing soliloquy for those willing to give up 10,000 hours to be great. Cover art designed by artist Sarai of UNAPOLOGETIC. Visual.
Listen to it everywhere:
SPOTIFY | APPLE MUSIC | TIDAL
FENDER & MONONEON
Fender features MonoNeon. They talk being different, craft, approach and more.
Music: ‘Hot Cheetos’ prod by MonoNeon & IMAKEMADBEATS

BRAND NEW.
Cameron Bethany’s ‘Brand New’ from his debut EP YOUMAKEMENERVOUS was placed in Season 2 of the Netflix Original series ‘Trinkets'.
Listen now:
SPOTIFY | APPLE MUSIC | TIDAL


MS. LAURYN HILL & VIRGIL ABLOH
Kid Maestro alongside stage-god Divinci of Studio Sensei were called to be playback engineers for Ms. Lauryn Hill. Watch the entire performance now.

FEEL SO GOOD.
Columbia Records & Sony signee and song writer Jozzy (Lil Nas X, Chris Brown) dropped a visual for “Feel So Good” shot and directed by Unapologetic. Visual artist 35 Miles and PreauXX. The Unapologetic. crew is all over it. Watch it now.